The EXTRA in Football

The creative idea is rooted in a brand truth: Guinness Foreign Extra Stout is called extra because it was originally brewed with extra hops and a higher gravity than Guinness Draught to help preserve the beer during long sea voyages. In the same spirit, the films spotlight fans whose devotion travels through extra support, extra fandom and extra belief, even thousands of miles from their clubs. From Arsenal church groups that pray for victory in Nairobi to Scouse tribute bands in Jakarta, these are the most extra fans.